Measurable Customer Engagement

Measurable Customer Engagement

Personalised mail is a powerful way to maintain and nurture your relationships with prospects, clients and employees, however we’ve been working to take this to the next level. Cardly can help you see who’s interacted with your card via your calls to action and close the feedback loop, letting you gauge effectiveness and tweak your campaigns over time.

Measuring Your Outreach

Traditionally, it’s been hard to gauge the effectiveness of personalised marketing campaigns. While some may add a URL to visit or a phone number to call, how do you know any given person has interacted with your card... and when? And how many times?

Cardly has been working to solve this – when you’re sending campaigns or individual mail, we’ve provided the ability to add a QR code (or several!) to a piece of mail. You’re able to specify the end location for someone to land on, whether it’s

  • A web page, product page or review request;
  • Links to apply discounts automatically;
  • App Store links;
  • Deep links into your own app;
  • Or anything else you might need to link to

Each of your end links may be unique, or they can all be the same – it’s up to you and your marketing team’s requirements.

Delivering Data-Driven Analytics

The real power comes from Cardly ensuring each link is unique for each piece of personalised mail you send. This allows you to see:

  • Who scanned your QR code;
  • When they scanned it, and;
  • How many times they scanned it

You can then pull these reports back into your favourite analytics package and work out what to tweak to make your campaign even more effective.

Combine this with the ability to send two, similar messages with different designs and wording and you can put together effective A/B tests for your targetted, personalised mail and decide which supports your business most effectively. Then run your next experiment and continue to improve your messaging and process over time – all with data-driven support for your decision making.

Driving Users To Action

Our business customers are constantly coming up with new and unique ways of using QR codes in their outreach to help drive customers to action. Here’s a few examples of how we’ve been able to complement and enhance our customer’s outreach;

  • Real estate agents sending out personalise house anniversary cards with highly personalised messages and a QR code linking through to a personalised property assessment, market update or appraisal booking page.
  • eCommerce stores sending out personalised thank you cards after a purchase, including a call to action to request a review for the item purchased, or a link to an automatically applied discount for increase customer loyalty.
  • Plumbers, cleaners and other trade service providers sending out thank you cards offering referral benefits or requesting a review of their work, directly linking to their preferred review page.
  • Insurance providers limiting customer churn by sending personalised mail with embedded codes to renew a recurring product (ie, car, home or personal indemnity insurance) with a discount applied for early renewal.
  • Reviving dead and cold customers and leads with discounts to return to a service or maintain a service they may have sought to cancel.

So you can see utilising Cardly’s QR code functionality is only limited by what’s possible within your organisation! We’re always happy to consult and look to support any campaign you might need to run, so please don’t hesitate to get in touch with our team to discuss your project in detail.

Target Followups for Maximum Impact

Another key benefit Cardly’s QR code feature brings is the ability to quantify interest from your recipients. Being able to target anyone who’s scanned your code and follow up with further personalised offers or a phone call helps reduce your marketing spend and allow your key resources to focus their time more effectively. Instead of contacting everyone in a list of leads you can limit your scope to only those who have interacted with your personalised mail, freeing up more for your team's time to spend on other projects.

A perfect example of this in action is a campaign Cardly undertook over Christmas. One of our large eCommerce customers sent a Christmas card combined with a QR-coded link to an early preview of an upcoming product. They were able to quickly identify that over 35% of 15,000 customers had scanned their included QR code, along which who had performed these interactions.

This allowed them to follow up with further marketing material just to these interested customers. They were blown away by both the engagement rate which over 10x more effective than traditional email, but also the ability to engage specific customers further ahead of the product launch.

Prior to using Cardly's services, we would get our assistants to handwrite each individual birthday, Christmas & settlement card for all of our client's. You can imagine the man hours that would go into this, not to mention the cost of printing & posting the cards ourselves. Since having Cardly to do all the legwork for us, we have saved so much time, money & tears in still making our clients feel so incredibly special by sending them these personalised cards every birthday, Christmas, & settlement of a home loan with us! We could not imagine our business without Cardly and hope we never have to!
- Brooke Whyte - Future Finance

Tips & Tricks For Maximum Success

Our customers have run numerous campaigns utilising our QR code technology and we’d like to share some design tips to help ensure your campaigns have maximum impact. From clear, defined calls to action to working in with your existing web analytics platform, here’s our top 5 design tips:

  1. Make your call to action clear – you want as many people to scan your code as possible! If there’s an incentive for a customer to scan your code – access a discount, get a free report and so forth, make this really clear to them.
  2. Ensure your destination URL works for you – add any analytics and campaign tracking code you need to. We’ll automatically shorten the URL and make it easier to work with.
  3. Provide mobile-friendly landing pages – most QR codes will be accessed by phone or tablet cameras, so ensure where your customers land works for smaller screen sizes.
  4. Make your instructions clear – Cardly automatically provides you with an easy to work with set of instructions which you can tailor to your individual campaign as needed.
  5. Review and learn from your campaigns – Utilising our reports on code usage can help you work out if your message is being heard or falling flat. Use this data to improve on your messaging or offering and find what works best for your business.

Let’s Get Started!

Personalised mail sent in a handwritten, stamped envelope is already an amazing way to get engagement with your brand, however QR codes can help take your outreach to another level. Cardly is dedicated to helping you improve your marketing and ensuring the best outcomes for your business with real, data-driven outcomes.

If you’re ready to start sending trackable, personalised mail with Cardly, please create a business account and get started. If you have and queries or need support, please don’t hesitate to reach out to us at