Measuring Your Outreach
Traditionally, it’s been hard to gauge the effectiveness of personalised marketing campaigns. While some may add a URL to visit or a phone number to call, how do you know any given person has interacted with your card... and when? And how many times?
Cardly has been working to solve this – when you’re sending campaigns or individual mail, we’ve provided the ability to add a QR code (or several!) to a piece of mail. You’re able to specify the end location for someone to land on, whether it’s
- A web page, product page or review request;
- Links to apply discounts automatically;
- App Store links;
- Deep links into your own app;
- Or anything else you might need to link to
Each of your end links may be unique, or they can all be the same – it’s up to you and your marketing team’s requirements.