Helping Tackle Climate Change

When we started Cardly, we set out with one very simple objective: to improve on the traditional greeting card in every way.

That included reducing the impact on the environment by operating a zero waste model - unlike the traditional greeting card industry, Cardly only prints a card when ordered. Meanwhile, most of the brands you'll find in bricks-and-mortar stores print large quantities of cards - often offshore - and then transport them into the physical stores. If you've ever been to the shops late on Valentine’s Day you'll find a lot of cards are still available for sale, but it's very likely these won’t be sold. These cards are then collected by the manufacturer and credited back to the retailer before being transported back to a collection point and then pulped. That means a lot of energy is spent in the production, transportation and processing of products that don't even end up being purchased.

Producing Closer & On Demand

In contrast Cardly only prints a card when ordered. We also produce our cards from the location closest to the recipient, meaning faster delivery and less fuel used for transport. Add to this the fact we never need to retrieve unsold cards and transport them a second time to be recycled and you have a product that's much better for the world.

Furthermore, Cardly exclusively uses paper stocks that have excellent environmental credentials. Every stock we use is either FSC certified or made from fully recycled paper where possible.

FSC stands for 'Forest Stewardship Council', which is an international, non-for-profit organisation that promotes responsible forestry and certifies forests all over the world to ensure they meet the highest environmental and social standards.  Stock that is certified as FSC means that the timber source won’t negatively impact the world’s forests. FSC is endorsed by the major environmental charities including WWF (World Wildlife Fund) and the Woodland Trust.

Unlike the cards you might find in a retail outlet, Cardly does not use glitter, foil or plastic coatings on our cards, meaning when your recipient is done with them they can easily be recycled. We also don’t put our cards in a plastic sleeve as you might find them in a store, resulting in less plastic waste making its ways into our oceans to harm marine life or taking space up in landfill.

Helping Tackle Climate Change

Cardly loves helping people connect in meaningful ways, but we don’t want that to compromise the environment or leave the world in a worse state for our children and generations to come.

Reducing waste and using better materials is just part of the solution. We're passionate about the environment and making the world a better place, so to offset our use and help tackle climate change we plant 5 trees for every 100 cards sent. That equates to planting more than 50 trees for every tree we use in the production of our cards and envelopes!

Tree planting is one of the simplest and most effective ways of tackling climate change due rising CO2 levels in our atmosphere. As trees grow, they absorb CO2 from their surroundings, using the carbon to grow and producing oxygen to sustain life - plus they're vital to a healthy ecosystem and the natural landscape.

Rebuilding Vital Ecosystems

The Plant-a-Tree Program we work with has a positive impact on climate change and directly contributes to the United Nations Global Goals for Sustainable Development. Every time you use Cardly you’re helping have a positive impact on climate change and will help to restore a globally recognised biodiversity hotspot, the Yarra Yarra Biodiversity Corridor. The trees are planted on unproductive, degraded farmland with the aim of returning the land to its original condition and restoring the precious ecosystems within it.

These trees are protected for 100 years by a carbon covenant and carbon right registered with the state government on the land title, ensuring they cannot be removed or compromised, even if the land is sold. This gives the more than 450 species of flora, insects and birds - including 13 bird species of conservation significance - living in this corridor a fantastic, protected habitat.

Since launching this initiative in September 2019, we have planted 4700 trees and we project that this will grow to 58,000 by the end of 2023. We'd love to have your help in reaching this ambitious goal!

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I live in Europe and all my family are back in Australia so being able to write cards to them through this easy method is wonderful. Thank you for such a great service!
- Mel