When we started Cardly we were committed in making the sending of greeting cards better than the old traditional way of sending cards - in every possible way.
A big part of that was making sure that we considered the environment in everything we do. Specifically we have considered waste, materials and replenishment.
Traditional greeting cards are mass produced and sent to a stores. Once there they may or may not sell. That seems inefficient and wasteful to us. So we only produce a card when it is needed. Meanwhile more than 1/3 of greeting cards that go into stores are never used. They are largely made in China, shipped to stores, then shipped from stores if not sold and then pulped. We are proud to say that there is no such wastage with Cardly. We print and post our cards from the location closest to the recipient to reduce the carbon footprint of delivery and avoid airmail wherever we can.
Moreover, we wanted to ensure the product itself was environmentally conscious. So we insisted that we would only use stocks with the finest environmental credentials. To that end we exclusively use Mohawk as our supplier of paper for all of our cards and envelopes. They are a premium supplier of paper that share our values when it comes to the environment. Like us, they appreciate that paper begins with fibre, water and energy; critical natural resources. As such, they source pulp from sustainable forests, use recycled fibre, conserve water, and harness wind power for their mills’ electrical energy. You can read about their efforts here: https://www.mohawkconnects.com/education/resources/environment
Since late 2019, Cardly has also been committed to using the proceeds of sales to help improve the environment and make it better. As such, we started our own Plant-A-Tree program and now plant 5 trees for every 100 cards sold. The trees that our customers help us plant :
- sequester carbon,
- help reduce soil salinity,
- help combat wind and water erosion,
- enhance biodiversity, and
- restore habitat for native animals.
Planting trees also provides local employment, supports local business, and may contribute to increased rainfall.