Mum-ism - Knowing Where Everything Is

A crisp, typographic design that plays on the familiar format of a dictionary entry. Bold, serif type spells out "mum-ism" with a phonetic guide and a witty definition: "The magical skill of knowing where everything is... except her own phone." A simple rule separates the definition from the warm closing sentiment, "Happy Mother's Day." The overall aesthetic is clean, restrained and instantly readable, allowing the humour of the text to be the focal point.

This piece is ideal for celebrating Mother's Day with a lighthearted, affectionate tone. Its pared-back style suits a variety of recipients - from new mums to long-time parents - and the gentle joke about the misplaced phone adds an everyday, relatable charm. The design's minimalist approach and clever copy make it a tasteful, contemporary choice for anyone wishing to honour a mother with a smile.