Personalised mail can be extremely powerful, with open rates of over 90%. Traditionally, however, it's been hard to measure the effectiveness of this engagement and get quantifiable, actionable data on who is genuinely interested in what you have to say.
Cardly has solved this by combining personalised mail that looks handwritten with the ability to add tracking for calls to action via QR codes. This closes the feedback loop and allows you to see who has engaged with your campaign and focus your team's efforts on these warm leads first.
Using our QR codes within your campaigns will allow you to see;
- Who scanned your QR code;
- When they scanned it, and;
- How many times they scanned it