Art Matters More Than Ever

Art Matters More Than Ever

Art has always been a way to express ourselves, share stories and connect with others. From beautiful illustrations to quirky greeting cards that make us laugh, artwork that reflects an artist's unique personality, imagination, and perspective feels special.

As artificial intelligence (AI) changes how art is created, we believe supporting artists and celebrating human creativity matters more than ever.

How Is AI Changing the Art World?

So much of the conversation about AI is about what it can do faster. With images now taking seconds to generate, it’s easy to overlook the creative thinking, skill and judgement that go into original artwork. 

When deadlines are tight or budgets are limited, the appeal is understandable. But if more people and businesses turn to generated images, artists may find it harder to earn a living from their work. Some may have to step away from their craft, while others may struggle to get a career off the ground. 

That loss reaches beyond the artists themselves. The art we see and the designs we encounter every day are richer for the different experiences and perspectives people bring to them.
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Why Supporting Independent Artists Matters

Every piece of original artwork starts with an idea. Behind it is someone bringing their experiences, imagination and style to life.

Supporting artists gives them the chance to develop their craft, reach new audiences and earn a living doing what they love. It also helps preserve the variety of styles and perspectives that make art interesting. From colourful illustrations and clever humour to hand-drawn designs, artists bring personality to everyday things.

When we choose products featuring original artwork, we support the artists and creative communities behind it.


Why Supporting Independent Artists Matters

How Cardly Supports Independent Artists

At Cardly, we’ve always believed that great greeting cards start with great artists. We work with creatives from around the world who make beautiful, funny and quirky designs.

We hand-pick the artists we work with, looking for distinctive styles that bring something different to our collection. This gives each artist room to stand out. Our customers get a wide range of original greeting cards to choose from, and artists get to share their work with more people.

Most importantly, we pay our artists a generous commission every time one of their designs sells. It’s how we recognise the talent and effort behind each card and help artists earn ongoing income from their work.

You can learn more about our commitment to artists here.
How Cardly Supports Independent Artists

Small Choices Can Make a Big Difference

You don't need to buy an expensive painting to make a difference to an artist. Choosing a greeting card featuring their artwork is a small but meaningful way to support their creativity and help them keep doing what they love.

Whether you're celebrating a birthday, thanking someone special or sending a little encouragement, choosing an artist-designed greeting card is a lovely way to make your message more personal while supporting creativity. Every purchase helps create opportunities for talented people to keep making the art we love.
Our intent has always been to build a flourishing community where unique aesthetics and creativity could shine, and customers could leverage these designs and embellish them with their own words and creativity. As we have seen AI grow in the creative arts, this mission has felt more important than ever.
- Patrick Gaskin. Cardly Co-Founder

Celebrate Creativity With Cardly

We believe technology and creativity can work beautifully together. Cardly combines the convenience of sending cards online with original artwork created by real artists, giving you a personal way to stay connected while supporting the creative community.

So next time you have something to celebrate, why not choose a card that gives more back to the person who created it?


Celebrate Creativity With Cardly

Frequently Asked Questions

  • Does Cardly use AI-generated artwork for its greeting card designs?

    No. Cardly’s artist-designed greeting card range features original artwork from independent artists. Meet the artists behind the cards.

  • Do Cardly artists create their designs by hand or digitally?

    Both. Some artists work with watercolours, ink or pastels, while others illustrate digitally or combine techniques. You can read about each artist’s approach on their profile, which you can find here.

  • How does Cardly choose its greeting card artists?

    Cardly reviews artists’ portfolios and looks for distinctive styles that bring something different to the range. That gives you a choice of everything from colourful illustrations to quirky, humorous designs.

  • How can I find more cards by an artist I like?

    Click the artist’s name on a card’s product page to see more of their designs. You can also browse the Cardly artist directory.

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